David Nixon, Senior Director of Competitive Intelligence at Oracle joins Sean Campbell and Scott Swigart of Cascade Insights
1. How do you handle competitive intelligence efforts when you're dealing with a company that from the perspective of that company's customers, they really buy solutions, they buy ecosystems of products - they don't always really buy a point solution anymore, given the size of customers that a company like Oracle is typically dealling with and
2. How does CI as a discipline need to evolve in response to that?
3. When you're thinking about a solution, generally 2 competitors don't have exactly the same overlapping offerings - how does that asymmetry impact the analysis?
Global Product Management Talk