#684: The founder of Reebok and CEO of Syntilay talk about AI-generated product design

When consumers can get AI-generated designs completely customized to their needs, what does this mean for the future of brands and the customer experience?

I have two guests on my show today: one is the founder of one of the world’s most iconic shoe brands, and the other is the co-creator of the first AI-designed commercial shoe.

Today we’re going to talk about what it takes to innovate and grow a brand and how things are both similar—and different since Reebok launched its brand in 1960, and now Syntilay brings a whole new era of AI-based design to the market.

To help me discuss this topic, I’d like to welcome Joe Foster, the founder of Reebok and Ben Weiss, the CEO of Syntilay.

About Joe Foster
Joe founded Reebok in 1958 with his late brother Jeff, following their family heritage back to 1895. Joe's Grandfather, also Joseph W Foster, pioneered the spiked running shoe and famously made shoes for the Worlds best athletes of the early 20th century, with World records and Olympics Gold Medals.
Wearing (pumps) made by J W Foster & Sons Ltd, Harold Abrahams and Eric Liddell won Olympic Gold Medals in the 1928 Paris Olympics and were immortalised in the film ‘Chariots of Fire’.
With Reebok they followed in his footsteps, with Olympic, Commonwealth and European medals and World record breaking performances, represented now by the range of Reebok Classics.

About Ben Weiss
Ben is building the future of sneakers, shoes designed with Artificial Intelligence that are entirely 3D printed, accompanied by an excellent team and set of advisors including the legendary Reebok Founder, Joe Foster, original Shark Tank Shark, Kevin Harrington, and others.
He hosts the business podcast, LegendsNLeaders, which breaks down the steps it truly takes to become successful and have a positive impact in the world. The podcast has featured outstanding guests like Kevin O'Leary, Shark Tank Shark, Howie Mandel, Steve Madden, Miss Universe, R'Bonney Nola, and has been viewed in the millions.

RESOURCES
Syntilay: https://www.syntilay.com/ https://www.syntilay.com/

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Shoe Maker by Joe Foster: https://www.jwfosterheritage.com/shop-online/p/ohi30b1x63ghyj2him04suqx1ju4z5
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