Dr. Lesley Cook, a clinical psychologist, delves into the psychology of anti-feminism with a focus on 'trad wives'. They discuss the allure and dangers of traditional gender roles, societal expectations, vulnerability, and the impact of patriarchy. The conversation explores the myths of trad wife content, traps in exploitative systems, and the global responsibility of women in combating patriarchy.
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insights INSIGHT
Black-And-White Myth Making
Trad wife content presents a binary good-vs-bad worldview that rejects nuance and centers submission to men as the ideal.
Casey Davis and Dr. Lesley Cook point out this framing is marketing genius that simplifies choice into a mythic promise of safety and belonging.
question_answer ANECDOTE
Personal Path From Instability To Trad Life
A featured creator said she grew up in a divorced, hectic home and admired traditional families, which drew her to trad wife life.
Dr. Lesley Cook uses this story to illustrate how vulnerability and instability make people susceptible to the movement.
insights INSIGHT
Belonging As The Core Draw
Vulnerability, loneliness, and a lack of belonging draw women toward tightly bound trad communities.
Cook explains these communities offer stability and identity where broader culture feels isolating.
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Buckle up for this one! We are discussing the interesting topic of trad wives, the psychology of anti-feminism, and the pushback/feedback we are seeing on TikTok. If you aren’t sure what any of that means, stay with us, and we will explain. I’m joined by my good friend and frequent guest on the show, clinical psychologist, Dr. Lesley Cook.
Show Highlights:
A montage of trad wife audio content
The overriding philosophy of trad wife content: the good way vs. the bad way (with no in-between)
KC’s definition of a trad wife: “a woman who chooses to stay home, submit to her husband, and embrace traditional gender roles because they believe God says they will be happier” (usually with undertones of homeschooling, homesteading, and political/religious agendas)
The correlation between mainstream marketing, multi-level marketing, and trad wife philosophy: they all create the myth around what they are trying to sell
The psychology of instability, isolation, loneliness, vulnerability, and a lack of belonging common in the trad wife movement
Too much feminism OR not enough feminism??
Our responsibility as a global community of women to the problems of patriarchy
Patriarchy, the myth, and the marketing campaign
Scenarios in which a trad wife is trapped, isolated, overtaxed, and overwhelmed—but still believes the myth
Traps that pop up in many areas with exploitive systems that can all be tied to money
How we are consuming trad wife content with a romanticized view of the false narrative
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