What does it take to get prospects to come to you? The transition to becoming a sought-after expert who draws in the ideal audience starts with the story you tell.

Nancy Erickson, The Book® Professor, coaches people who aren’t writers to become authors of high-impact nonfiction books that can change lives, save lives, or transform society. She offers a step-by-step methodology that takes you from your initial idea, all the way to a published nonfiction book. All you need is an idea to get started.

Simply put, a book is not a book is not a book. In other words, when you are writing, you have to put forth your very best effort, your best thoughts, and your best self. Your book should establish you as an expert in your field, it should increase your credibility, and it should help you attract a following. But the surefire way to kill your credibility on page one is to have a poorly-written book.

Nancy has helped an array of business professionals to use their books to drive their speaking engagements and increase their following including author Stephen Denny and Vistage speaker Jim Canfield.

She advises each leader to start by reworking the books they may have written in the past to be relevant in today’s market. Second, know who your audience is so that you know how to best reach them.

Third, identify ways to repurpose each chapter of your book to increase your exposure and use revenue in other avenues, whether it be seminars, workshops, podcasts, blogs, online courses, or your own keynote address.

The truth is, not everyone is going to read a book. The more ways you can connect with your audience, the more ways your effort and the concepts in your book will pay off.

Interview Links:

The Book ® Professor

Resources:

20,000 Scaleups

Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.)

Bill on YouTube

Recruiter .com Short List (use code scaleup )

Scaling Up is the best-selling book by Verne Harnish and our team for Scaling Up Coaches (formerly Gazelles). We share how the fastest-growing companies succeed where so many others fail.

Bill Gallagher, Scaling Coach and host of the show, is an international business coach who works with C-Suite leaders to achieve breakthrough growth.

We help leadership teams with the biggest decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth. Scaling Up is based on Verne’s original best-selling business book, Mastering the Rockefeller Habits.

Did you enjoy today’s episode? If so, then please leave a review! Help other business leaders discover the Scaling Up Business Podcast so they, too, can benefit from the ideas shared in these podcasts.

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