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đ¸ âFind Your Muppetâ â Sesame Streetâs Cocomelon threat. Saratogaâs viral facial water. Signalâs user error.
Mar 27, 2025
A gymfluencer's bizarre facial routine boosts Saratoga Water's stock, showcasing the power of viral marketing. Sesame Street grapples with fierce competition from shows like Cocomelon and Bluey, sparking debates on its future. Meanwhile, a Netflix director's extravagant spending raises eyebrows, revealing the pitfalls of budget mismanagement. The security flaws of the messaging app Signal highlight the risks of user privacy. The hosts navigate these topics with humor and insight, mixing business with entertainment.
23:00
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Quick takeaways
- An influencer's viral ice facial video unexpectedly boosted Saratoga Water's stock by 6%, highlighting the impact of social media on brand value.
- Sesame Street faces significant challenges with its HBO deal ending and competition from shows like Cocomelon and Bluey, necessitating adaptation for future success.
Deep dives
Accidental Influence Boosts Water Brand
An influencer's early morning routine video unexpectedly caused a surge in Saratoga Water's stock by 6%. The influencer, Ashton Hall, known for his fitness content, showcased an unusual ice facial using Saratoga's sparkling water in a viral moment viewed by over 741 million people. This spike in visibility added approximately $360 million to the company's market value, demonstrating the powerful effects of accidental influence on brand recognition. Instead of capitalizing on this moment, Saratoga Water chose to maintain a low profile, reinforcing the notion that sometimes brands should not engage directly to preserve the authenticity of unexpected publicity.
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