CS & BS: Say "NO" to Silos & "YES" to Cross-Functional Collaboration for REAL Customer Success Ft. Ramli John (Appcues)

Every customer-facing team has a hypothesis about what drives customer success. 

How accurate is this hypothesis?

Finding problems and fixing them in silos isn't going to give the full picture of what a successful customer journey needs to look and feel like from onboarding to renewal.

Watch the uncut BTS & BS on our YouTube channel - https://youtu.be/DnAkuGOrG78

Ramli John joins  Josh Schachter, Kristi Faltorusso, Jon Johnson  & Mickey Powell to highlight the necessity of cross-functional collaborations and
- Finding and reinforcing the positives to customers
- Engaging with customers early on for long-term success
- Understanding micro steps for activation and strategy development
- Onboarding as a cross-functional area involving success, sales, and marketing teams
- Using tools to capture data on customer interactions



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