Agile Uprising Podcast Beyond Agile Theater w Gene Gendel: Product Centricity
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Jan 19, 2025 In this engaging discussion, Gene Gendel, a Lean and system thinker, challenges traditional views on product-centric organizations. He reveals the flaws in what he calls 'agile theater,' urging businesses to look beyond superficial changes. The talk explores the importance of authentic customer focus and the need for cross-functional teams. Gene also highlights how genuine product centricity can boost efficiencies and tackle team dependencies, emphasizing that true transformation starts from within and requires meaningful structural changes.
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True Product Orientation
- True product orientation is customer-centric, focusing on the complete user journey and value generation.
- Relabeling existing components as "products" without fundamental change is merely agile theater.
Fake Products Example
- In large organizations, pressure to be "agile" leads to relabeling components (backend, API, platform) as "products."
- This misleads those unfamiliar with customer needs, creating "fake products" that don't deliver true value.
Defining a True Product
- A true product encompasses the entire customer journey, even across multiple technical components.
- Customers pay for overall value, not individual components; features are orthogonal to these components.