#220: Chris Hetherington, CEO of Fathead - Building a Fan Brand

Chris Hetherington is an 11-year NFL veteran turned serial CEO, now leading the charge as CEO of Fathead. With a Yale degree in psychology and executive education from Harvard and Wharton, Chris brings elite performance from the field into the boardroom—where he's known for building strong teams, scaling brands, and turning vision into action.At Fathead, Chris is reviving and evolving the iconic fan brand through strategic marketing, expanded IP, and innovative digital tools. Under his leadership, Fathead is helping fans celebrate what they love most—whether through larger-than-life graphics, personalized cutouts, or immersive app experiences.Chris shares what he’s learned from both professional sports and entrepreneurship—discussing leadership, brand engagement, marketing challenges, and what it takes to stay ahead in today’s fast-paced fan economy.

Chapters:

00:57 - Chris's Journey in Sports and Business

03:15 - Reviving the Fathead Brand

04:13 - Marketing Strategies for Brand Revival

07:05 - Expanding IP and Global Reach

10:18 - Building a Strong Operational Team

12:29 - Integrating Digital and Physical Experiences

15:28 - User-Generated Content and Brand Engagement

17:28 - Challenges in Marketing and Customer Acquisition

19:44 - Lessons from NFL Culture

21:46 - Staying Informed and Growing as a Leader

24:18 - Iconic Fathead Products and Future Directions

Chris Hetherington:

🏠Website: https://fathead.com/

💼LinkedIn: https://www.linkedin.com/in/chris-hetherington-36597a46/

Scott Garber:

🏠 Website: https://profluence.com

💼 LinkedIn: https://www.linkedin.com/in/sgarber40/

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