

EP #10 The Multi-Billion Dollar Purpose Behind Salesforce w/ Marc Benioff
Nov 3, 2022
Marc Benioff, Co-founder and Co-CEO of Salesforce, shares his entrepreneurial vision and philanthropic spirit. He discusses the steps to build a multi-billion dollar company with a transformative purpose. Benioff emphasizes integrating values into business culture to drive impactful change, particularly addressing homelessness and environmental challenges. He also highlights the role of cloud technology in reshaping operations and the need for workforce re-skilling, advocating for a future where business success and social responsibility go hand in hand.
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Three Pillars of Success
- Focus on a new technology model, a new business model, and philanthropy.
- Integrate these three core values into your company's culture from the start.
Business as a Platform for Change
- Businesses should improve the state of the world, not just focus on profit.
- Define your values upfront as an entrepreneur and operationalize them for transformation.
Beginner's Mind and Vision
- Start with a beginner's mind and let go of the past to determine what you truly want.
- Define your vision and outcome, and focus your emotional fitness and energy on it.