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Marketing Mindset Podcast

Building Authentic Communities: The Hidden ROI of Genuine Connections

Mar 27, 2025
34:10

What if focusing less on revenue and more on authentic relationships actually drove better business results? In this episode of #MarketingMindset, Mack Garrison, co-founder of Dash Studio, shares how genuine community building transformed his animation and motion design business.


Mack reveals striking data that 84% of their projects came from personal connections and recommendations, including their biggest client who was referred by a freelancer attending their community festival. We explore how authentic relationship-building transcends traditional networking to create sustainable business growth.


Featuring:

  • How community building translates to tangible business results
  • Creating internal team culture in a remote work environment
  • The financial impact of authentic relationships in creative industries
  • Balancing commercial work with creative passion projects
  • Practical strategies for nurturing both internal and external communities


Whether you're a creative agency, freelancer, or brand marketer, this conversation will reshape how you think about community as a cornerstone of sustainable business growth.


Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/⁠

Follow Colby on Twitter: ⁠https://twitter.com/Colby__Flood⁠

Visit our Agency website: ⁠www.brighterclick.com

Learn more about our creative strategy software: ⁠https://www.dataally.ai/

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