How to Grow a Brand and Build Community With Aimee Dudum Co-Founder of VICI

On this Live Greatly podcast episode, Kristel Bauer sits down with Aimee Dudum, Co-Founder and Chief Merchandising + Marketing Officer of Fashion Brand VICI. Kristel and Aimee discuss the keys for building community and growing a brand, why recieving feedback is so important and lots more!  Tune in now!

Key Takeaways From This Episode

• How Aimee and her stepmother grew their fashion brand VICI
• Why being open to recieving feedback is so important
• Big lessons from Aimee's professional journey
• A look into VICI

About Aimee:

Aimee is the Co-Founder and Chief Merchandising + Marketing Officer of Fashion Brand VICI which she started with her stepmother.  Through stores and social, they created a conversation that allowed for constant engagement and feedback directly with the brand’s founders. By creating accessibility to new looks daily on social and exceptional customer service, VICI gained trust quickly from their community. The brand was born from a shared vision of curating on trend looks for all of life’s pivotal moments – now, VICI is a destination of style inspiration rooted in meaningful connections and trust as an affordable, attainable, and always on-trend fashion destination. 

Connect with Aimee/VICi:

Website: https://www.vicicollection.com/ 

Instagram:  https://www.instagram.com/vicidolls/ 

https://www.instagram.com/aimeedudum/ 

LinkedIn: https://www.linkedin.com/in/aimee-dudum-colorado-a0a4a3135/ 

About the Host of the Live Greatly podcast, Kristel Bauer:

Kristel Bauer is a corporate wellness and performance expert, keynote speaker and TEDx speaker supporting organizations and individuals on their journeys for more happiness and success. She is the author of Work-Life Tango: Finding Happiness, Harmony, and Peak Performance Wherever You Work (John Murray Business November 19, 2024). With Kristel’s healthcare background, she provides data driven actionable strategies to leverage happiness and high-power habits to drive growth mindsets, peak performance, profitability, well-being and a culture of excellence. Kristel's keynotes provide insights to “Live Greatly” while promoting leadership development and team building.   Kristel is the creator and host of her global top self-improvement podcast, Live Greatly. She is a contributing writer for Entrepreneur, and she is an influencer in the business and wellness space having been recognized as a Top 10 Social Media Influencer of 2021 in Forbes. As an Integrative Medicine Fellow & Physician Assistant having practiced clinically in Integrative Psychiatry, Kristel has a unique perspective into attaining a mindset for more happiness and success. Kristel has presented to groups from the American Gas Association, Bank of America, bp, Commercial Metals Company, General Mills, Northwestern University, Santander Bank and many more. Kristel has been featured in Forbes, Forest & Bluff Magazine, Authority Magazine & Podcast Magazine and she has appeared on ABC 7 Chicago, WGN Daytime Chicago, Fox 4’s WDAF-TV’s Great Day KC, and Ticker News. Kristel lives in the Fort Lauderdale, Florida area and she can be booked for speaking engagements worldwide.

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Website: www.livegreatly.co 

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Disclaimer: The contents of this podcast are intended for informational and educational purposes only. Always seek the guidance of your physician for any recommendations specific to you or for any questions regarding your specific health, your sleep patterns changes to diet and exercise, or any medical conditions.  Always consult your physician before starting any supplements or new lifestyle programs. All information, views and statements shared on the Live Greatly podcast are purely the opinions of the authors, and are not medical advice or treatment recommendations.  They have not been evaluated by the food and drug administration.  Opinions of guests are their own and Kristel Bauer & this podcast does not endorse or accept responsibility for statements made by guests.  Neither Kristel Bauer nor this podcast takes responsibility for possible health consequences of a person or persons following the information in this educational content.  Always consult your physician for recommendations specific to you.