Agency Lessons | Interviews with Founders, Owners, and Operators about Growth and Operations

Thibault Loius-Lucas: platform risk, hunting opportunities, what works on Twitter right now, mini tool SEO strategy

Nov 1, 2023

Discussion about the nomad lifestyle and the preference for a dedicated workspace. Small talk about their current locations. Conversation about past startup experiences and building a successful company. The evolution of Tweet Hunter as a scheduling tool and the challenges associated with it. Recent changes in Twitter's algorithm and concerns about the decline of the Twitter community. The value of LinkedIn for building a business audience. Reflections on past mistakes and the misconception of success for entrepreneurs.

33:47

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

The importance of execution and better planning for startup success.

The challenges of building and maintaining a consistent presence on Twitter and the potential impact of algorithm changes on content creators.

Deep dives

Surviving in the Startup World

The podcast episode discusses the challenges and lessons learned from being involved in startups. The guest shares their experiences with two previous startups that didn't succeed and reflects on the mistakes made during those ventures. They highlight the importance of execution and better planning for startup success. The conversation also touches on the concept of sitcom startup ideas, where an idea may seem cool at first but lacks viability upon further evaluation. The guest emphasizes the value of failures and how one failed startup led to meeting their current business partner. The discussion concludes with a reflection on timing and the role it plays in startup success.

Introduction

2min

Awkwardness and Mistakes

6min

Exploring and Testing Ideas

16min

Discussion on a New Project, Survival of Scheduling Tools, and Twitter Presence

3min

Discussion on Ghost Writers and Selling Tools

4min

Exploring Business Partnership Structure, Platform Risks, and Fragmented Social Media

3min

- Tibo's Twitter

- Tweet Hunter

The nomad lifestyle (00:00:00) Discussion about the pros and cons of working as a nomad and the preference for having a dedicated workspace.

Starting the podcast conversation (00:00:24) Small talk about their current locations (Paris and Denmark) and setting the casual tone for the conversation.

Past startup experiences (00:02:17) Conversation about previous startup ventures, the mistakes made, and the dreams of building a successful company.

The evolution of Tweet Hunter (00:11:08) The speakers discuss the initial idea behind Tweet Hunter, its main features, and how it has evolved into a scheduling tool.

Challenges in building a scheduling tool (00:13:20) The speakers talk about the initial fear of building a scheduling tool and the challenges associated with it, including the risk of messing up and the need for strict accuracy.

Changes in Twitter's algorithm (00:17:27) The speakers discuss recent changes in Twitter's algorithm, including smaller initial sample sizes, the focus on engagement, and the optimization for mainstream content. They also express concerns about the loss of the core community and the preference for video content on platforms like TikTok.

The Twitter Community (00:22:18) Discussion about the decline of the Twitter community and the search for a replacement platform.

LinkedIn as a Business Tool (00:23:01) The value of LinkedIn for building a business audience and concerns about Twitter's changes and potential account loss.

Tweet Hunter's Success (00:25:29) Factors contributing to the success of Tweet Hunter, including being early in the market, AI advancements, and consistent presence on Twitter.

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