Consultants get a bad rap.
They're seen as people who like telling other people what to do, but they don't do the actual work.
But consultants can play a key role in helping companies fill gaps and seize opportunities. The right consultant at the right time can deliver huge ROI.
On the Marketing Spark podcast, I talk with Faheem Moosa, who helps consultants drive higher revenue.
Faheem and I look at the consulting landscape amid volatile economic times, the role of content in marketing and sales, and the keys to launching a successful consulting business.
If you're a consulting, thinking about getting into the business, or looking to hire a consultant, Faheem delivers great insight.
Marketing Spark (The B2B SaaS Marketing Podcast)