GTM 84: Outbound Isn’t Dead: This is How to Reach the Inbox with Stephen Hakami

Mar 5, 2024

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Stephen Hakami is the Founder and CEO of Wiza - the most accurate way to find verified contact information for B2B prospects. Stephen started the company in 2019 after a sales career of being frustrated with bad data, and set out to build a prospecting tool that's powered by live LinkedIn data.

Discussed in this Episode:

The frustration with bad data and the inspiration behind building Wiza.
The importance of email deliverability and strategies for improving it.
The recent acquisition of Drift by Salesloft and the topic of consolidation in the sales tech stack.
Stephen's journey from sales to CEO, highlighting the value of creative prospecting.
The hardest lesson Stephen learned in sales.
Effective tactics of cold email and deliverability.

Highlights:
(3:27) Strategies for email deliverability.

(08:01) The journey from sales to entrepreneurship.

(11:06) Sales technology and the consolidation.

(20:41) Strategies for effective cold emails.

(25:49) Understanding your competitors.

(27:38) The importance of being a true consultant.

(28:32) Redefining your competitors.

(31:55) One thing revenue leaders believe to be true that Stephen thinks is bull$***.

(34:26) One thing that is working for Stephen/Wiza in go-to-market right now.

Guest Speaker Links (Stephen Hakami):
LinkedIn: www.linkedin.com/in/stephen-hakami-5babb21b0/
Website: www.wiza.co/

Host Speaker Links (Scott Barker):
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/

Sponsor:
Today’s episode is sponsored by The ELG Conference, presented by Crossbeam and The ELG Alliance. The smartest companies are embracing Ecosystem-Led Growth, or ELG.

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A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships.

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The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

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