The Near Memo SMBs search to find services, GBP supports bends to European regs, No copyright for AI
How SMBs buy services:
Despite what we may think, neither word of mouth nor social are how small and very small businesses buy payment solutions. Search was where it was at. This survey likely can be extrapolated to any SAAS product or service. While it takes longer and is harder to gain search traffic, search and SEO ultimately pays off if you are trying to reach the SMB audience.
DSA is kicking in and we are seeing its impact globally:
DSA and the related P2B regulations become effective at the end of this month. Both sets of regulations require more transparency and accountability for business to business services like GBP. We have seen a number of support form upgrades and processes that enhance the flow of Google support. In Europe businesses are additionally offered the benefit of mediation services. Whether support will actually improve or is this just transparency theater is yet to be determined.
AI generated artwork is NOT covered by copyright:
We are at the beginning ogg generative AI for creative uses AND at the beginning of the process of establishing copyright around the creations generated. The Copyright Office first granted a copyright to a comic books whose images were created by Midjourney and then later reversed itself with respect to the images. They said that since these were created by AI, they're not copyrightable and that you cannot copyright something if there isn't sufficient human involvement. Ultimately these questions will be resolved in the Supreme Court.
The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
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