The Big Story The changing tide of Canada's drinking habits
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Dec 31, 2024 Alanna Bailey, Senior Spirits Director at LCBO, shares her insights on the evolution of Canada's drinking culture. Discover how Smirnoff vodka has topped the charts and learn about the rising popularity of non-alcoholic beverages and lighter options. Alanna discusses the intriguing surge of ready-to-drink cocktails and American whiskeys, as well as the underrated charm of aged rums. Plus, get festive with holiday drinking tips and master cocktail etiquette this season!
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Vodka's Popularity and Nuances
- Vodka, particularly Smirnoff, remains a top seller due to its versatility in mixing drinks.
- Despite common beliefs, experts can distinguish between different vodka brands based on subtle nuances.
Non-Alcoholic Beer Boom
- Non-alcoholic beer sales surged by 69% this year, reflecting changing consumer preferences.
- This trend is driven by both health-conscious consumers and improved quality of non-alcoholic options.
Non-Alcoholic Wine and Spirits
- Non-alcoholic wine options are improving due to better dealcoholization technology.
- Non-alcoholic spirits exist but involve a labor-intensive process.