Top Alcohol Trends of 2024

Smirnoff vodka emerged as the top-selling alcoholic beverage in Canada for 2024, reflecting its versatility and popularity in mixing various drinks. Elena Bailey, an expert from Ontario's Liquor Control Board, highlighted that while vodka retains its strong position, non-alcoholic beer sales surged an impressive 69% this year. The increasing demand for lighter, alcohol-free options indicates a shift towards moderation in drinking habits, as consumers seek quality non-alcoholic alternatives from well-known brands. This trend is not limited to beer; non-alcoholic wines and spirits are becoming more prominent, appealing to consumers who want the experience of drinking without the alcohol.