#21: Building trust in Strategy and succeeding with Survival metrics

Strategy in B2B has serious power dynamics. There often seems to be a fight between PMs and Sales, when in the end, hopefully, they are trying to do what's best for the company. Adam Thomas has used multiple hats in the past and brings some advice on working with the different sides of the organization to create a trusted and focused strategy, and how to keep validating your strategic investments with survival metrics.

In this episode, we talked about:

• How to formulate portfolio-level strategies

• How Product and Sales interact, why we always struggle, and what to do about it

• The importance of focus (and consequently trade-offs) for strategy

• The but - therefore storytelling rule

• Survival metrics

• How “Product Strategy” roles interact with Product leaders and teams

And much more!

You can find Adam on theadamthomas.com, and also on Linkedin or Youtube.

Remember that you can find more info and material on productdirection.co/podcast.

If you are eager to know more about product strategy, check out Product Direction: How to build successful products at scale with Strategy, Roadmaps, and OKRs

You can also contact or follow your host, Nacho Bassino, at productdirection.co (training, coaching, and more)