BiggerPockets Daily Single-Family Rent Growth Declines Amid BTR Boom
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Oct 21, 2025 Explore the booming built-to-rent (BTR) communities as they reshape the rental landscape, even while single-family rent growth declines. Discover why institutional investors are flocking to single-family rentals and how mom-and-pop landlords can stay competitive. Learn about the amenities that make BTR homes appealing to tenants and the significant construction increases happening now. Delve into the markets most affected by these trends and ponder the implications for future rent growth amidst a national housing shortage.
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Rent Growth Is Cooling Due To New Supply
- Single-family rent growth is slowing nationwide as new supply enters the market.
- Build-to-rent (BTR) development and rented unsold new homes are key drivers of that slowdown.
Wall Street Is Creating A New BTR Asset Class
- Institutional investors and Wall Street firms are building and holding single-family homes as rentals.
- That creates a new purpose-built BTR asset class distinct from traditional for-sale development.
Watch Nearby BTR Projects And Differentiate
- Monitor nearby BTR projects because their amenities and scale make competing harder for small landlords.
- Update offerings or target markets to differentiate your properties if a BTR community moves in nearby.