Nateurious with Jena Covello

Giddy and fangirling over today's episode with creatrix, educator, and founder of Agent Nateur, Jena Covello. After being diagnosed with Stage 4 Endometriosis, Jena took a deep dive into the holistic and natural realm — swapping foods, supplements, and body care products with non-toxic alternatives. However, finding a natural deodorant up to par with mainstream offerings was nearly impossible. She took matters into her own hands and started cooking natural deodorant (free of endocrine disruptors) in her very own kitchen. Not only did it actually work, but her friends loved it too! Realizing she could implement these practices not solely in deodorant — but skincare in general — she had her ah-ha moment, and Agent Nateur was born! Ongoing trial and error, third-party testing and sourcing implications, financial hurdles, and pesky beauty industry regulations never hindered Jena’s success. Her unyielding hustle has landed her luxe, non-toxic skincare line to be highly recognized (kudos to h o l i ( m a n e ) being Erewhon’s #1 supplement sold)!