55. ABM under the hood | strategicabm

In this episode of Let's talk ABM, Declan chats to our very own Heads of ABM, Jack Rawlings and Josh Weale, to uncover some exciting news about a new upcoming podcast they will be launching. Combining Jack's extensive experience in both B2C and B2B markets with Josh's background in journalism, client-side experience and passion for all things ABM – together, they lead the development of strategies to help enterprise tech businesses win, grow and retain their most important accounts.

Listen to this episode and learn:

- Why we are launching a new podcast

- What topics Jack and Josh will be exploring

- What is 'under the hood' of ABM

- What makes a successful ABM strategy