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Dyrtid og renteøkninger presser lommeboka. Hvordan har det endret handlemønsteret til norske forbrukere i en lavpriskjede som Europris? Hva er det kundene vil og ikke vil ha nå? Og hvordan klarer Europris å bli en børsvinner, gjennom pandemi, kronefall og kostnadseksplosjoner? Med Espen Eldal, konsernsjef i Europris. Programleder Sindre Heyerdahl. Produsent Magne Antonsen. Ansvarlig redaktør Lars Håkon Grønning.
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