The Business of Meetings 251: Five Must-Read Books to Thrive in 2025: AI, Pricing, Money, and Geopolitics Unveiled with Eric Rozenberg
As 2024 draws to a close, Eric takes the opportunity to share a selection of books that profoundly influenced his thinking over the past year.
Each recommended book covers a different topic, from AI to pricing, financial psychology, and geopolitics. Eric carefully selected each book to inspire you to reflect on the past year and encourage your strategic preparation for 2025 in business and life.
1. Amplify AI by Ronsley Vaz
Amplify AI, written by Ronsley Vaz, is a comprehensive guide to integrating AI into business practices.
The book is in three parts:
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AI adoption, and a historical overview and common pitfalls to avoid
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Using AI ethically and implementing it responsibly
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The Amplified AI Pyramid outlines four critical growth areas
Ronsley’s expertise as a software engineer and business strategist shines through, making this a must-read for anyone curious about effectively leveraging AI.
2. Fearless Pricing by Casey Brown
Fearless Pricing by Casey Brown tackles one of the most vital yet challenging aspects of running a business. The book empowers readers to move beyond hourly rates and focus instead on value-based selling.
The book provides actionable strategies to:
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Command fair prices
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Avoid commoditization
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Strengthen team confidence in pricing discussions
This book will benefit service-based business owners looking to enhance profitability and differentiation.
3. The Psychology of Money by Morgan Housel
Morgan Housel's The Psychology of Money explores the psychological aspects of financial decisions. Each chapter tells a unique story, with lessons on compounding, risk, and defining how much is enough. A standout chapter for Eric was Never Enough, which dives into the dangers of unchecked ambition in life and business.
This book encourages readers to rethink their financial goals to align them with their priorities in life.
4. The War on the West by Douglas Murray
In The War on the West, journalist Douglas Murray boldly examines contemporary societal challenges. Drawing on his firsthand experiences in conflict zones, he advocates for moral clarity and challenges prevailing narratives.
This book offers valuable insights into the sociopolitical dynamics that shape our world. The author’s dry humor and fearless commentaries make this book an engaging and thought-provoking read.
5. The End of the World is Just the Beginning by Peter Zeihan
In this book, author Peter Zeihan explores the geopolitical and economic forces currently reshaping our planet. With sections on transport, energy, demographics, and more, he provides a historical and forward-looking perspective on global trends.
This book is a wake-up call for business owners, urging them to consider long-term strategies and prepare for various global scenarios that could impact their operations.
Conclusion
These books are essential for thoughtful preparation for 2025, offering helpful insights for personal and professional growth.
Happy reading, and our best wishes for a prosperous New Year!
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