Former prime minister Gordon Brown, culture secretary Lucy Frazer, shadow culture minister Chris Bryant and Ofcom chair Lord Grade had lots to tell the UK media and advertising industry at the LEAD 2024 conference on 8 February.

But what do senior industry professionals really think of what they heard from the politicians and what will likely happen next?

Omar Oakes and Jack Benjamin discuss conference highlights from the Queen Elizabeth II Conference Centre in London and get instant reactions from Thinkbox CEO Lindsey Clay, IPA effectiveness director Laurence Green, UM chief strategy officer Enyi Nwosu, IPA research director Belinda Beeftink, and ITV's business development director Jason Spencer.

Excuse the audio quality being less than perfect amid the hubbub!

With thanks to the conference hosts: the Advertising Association, the IPA and Isba.

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Gordon Brown at LEAD 2024: Reactions as politicians talk to ad industry