Whether you've just started annual planning now or are already done (lucky you) - you should consider running an assessment of your GTM.

It'll help you find problems you didn't even know about. That's why we brought in Anders who's done lots of those.

(00:00) - Introduction
(01:35) - Meet Anders
(03:04) - What it is and why it matters
(08:14) - When do you do it?
(12:21) - What does an assessment consist of?
(20:59) - Effectiveness framework
(22:39) - Reset of GTM fit
(24:17) - A problem we didn't know of
(28:07) - What are the steps?
(34:32) - How do you deliver it?

Talkine for Thursday, December 22, 2022