What is breakthrough growth and what are the secrets to achieving it? Julian Birkinshaw, Professor of Strategy and Entrepreneurship and Vice Dean at London Business School and Helen Edwards, Adjunct Associate Professor of Marketing, discuss what it means, how to achieve it and the pitfalls to avoid.
Julian and Helen introduce a detailed discussion on the topic, which was recently held at LBS, in which they were joined by Linda Yueh, Adjunct Professor of Economics, Chris McCarthy of Johnson & Johnson Medtech EMEA and moderated by James Hurley, Assistant Business Editor of The Times.
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