minor details 83 - Andrew Greenbaum
Mar 16, 2020
Andrew Greenbaum, an industrial designer with a rich background from Umbra to Lusive Lighting and the founder of Pom Pom Floats, shares his design journey. He recounts the evolution of the Cybertruck's design and how it parallels his early skepticism turning into appreciation. Andrew dives into his entrepreneurial ventures, notably starting a viral pool float company after a project took off. He reflects on the challenges of product design, from inspiration to the business side, and discusses how unique ideas can disrupt industries.
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Senior Thesis Design Insights
- Senior projects at design school blend skill mastery with performance pressure.
- Interactive, simple motifs like a seesaw chair can convey complex design ideas effectively.
Embrace Design Community
- Explore design community and pioneers to develop appreciation for your field.
- Initial rejection of a field can change with deeper understanding and exposure.
Umbra Internship Journey
- Andrew interned at Umbra with help from a family connection and a creative portfolio.
- He worked on prototypes, foam core models, some of which later went into production.