The Winning Approach to Building a Successful Brand With Jim Bitticks of Dave's Hot Chicken

Jul 2, 2024

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Is the hot chicken business just a fad? Have you ever wondered why some brands dominate the market while others fade away quickly? Let's hear what today's guest has to say.

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In this episode, Erik Van Horn and Jim Bitticks explore the dynamic world of franchising, shedding light on why franchisors and franchisees play pivotal roles in business growth. Jim, a seasoned COO and a Dave's Hot Chicken franchisee shares valuable insights on navigating the unique challenges of managing and owning a franchise within the same company.

Uncover how Jim's multifaceted role influences operational strategies while addressing potential conflicts of interest. Gain firsthand perspectives on maintaining harmony between corporate leadership and entrepreneurial ventures.

Join us to uncover the strategies driving Dave's Hot Chicken's expansion and learn actionable tips for scaling your brand in today's competitive market.

“At Dave's, we are very, very focused on maintaining that excellent store-level economic model so that franchisees continue to be successful. That's why we've been able to grow really, really fast because the model is good, and we are very focused on keeping that model strong.” - Jim Bitticks

In This Episode:

- Who is Jim Bitticks?

- Jim's experience working at Blaze Pizza

- Is the Hot Chicken category just a fad?

- Dave's Hot Chicken brand story

- What is it like being a franchisee-focused COO?

- How does Jim balance being a COO and a franchisee?

- What should franchisees know about being a franchisor?

- How must franchisors deal with rebellious franchisees?

- Lessons from successful multi-unit franchisees

- What's the ideal mindset for a franchisee aiming to innovate in their market?

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