This Week in Startups Oura CEO Tom Hale on Hardware-as-a-Service, navigating ZIRP, journey to CEO & more! | E1812
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Today’s show:
Oura CEO Tom Hale joins Jason to discuss his journey to becoming CEO of Oura (3:02), subscription-based business models (7:05), navigating ZIRP (39:37), the challenges of scaling a hardware business (45:00), and so much more!
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Time stamps:
(0:00) Oura CEO Tom Hale joins Jason
(3:02) Tom's journey to becoming CEO
(7:05) The significance of subscription models for business operations & product innovation
(11:28) Embroker - Use code TWIST to get an extra 10% off insurance at https://Embroker.com/twist
(12:57) Oura's subscription-based business model
(23:04) Cultivating positive habits & Oura’s advanced tracking features
(26:26) Lemon.io - Get 15% off your first 4 weeks of developer time at https://Lemon.io/twist
(27:47) Leading a company and instilling core values
(34:51) The impact of pausing marketing & harnessing the power of virality
(38:20) LinkSquares - The go-to for all your legal needs, learn more at https://linksquares.com/twist
(39:37) The ZIRP phenomenon and the challenges of scaling up
(45:00) Finding a strong product-market fit
(53:35) Merging personalization with consumer-focused approaches in healthcare
(1:03:45) Oura’s company culture
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Check out Oura: https://ouraring.com
Follow Tom: https://twitter.com/tomeghale
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