Last week on Dashboard, Shawn Busse said he thinks that trying to make your business discoverable on AI bots is “a fool’s errand.” So, this week, I invited Sean Campbell, CEO of
Cascade Insights, a market research firm, to offer an opposing view. In our conversation, Sean talks about what businesses should be thinking about and doing to prepare for the not-too-distant day when most people turn to a generative AI tool like ChatGPT to find products and services.
