The Media Machine From MTV to Media CEO: Julie Kellman Reading on Reinvention, Commerce and Creative Freedom
In this episode of The Media Machine Podcast, host Johanna Salazar interviews Julie Kelman Reading, an executive producer and founder of Love + Daydreams. They discuss Julie's unique journey from traditional media production at MTV and Disney to starting her own media and lifestyle company. Julie shares her experience adapting to industry changes, learning digital tools like Canva and CapCut, and the challenges and opportunities of creating and marketing her own content. She elaborates on the greenlighting process in media production, the evolving challenges of the industry, and the importance of embracing new technologies like AI. Julie also offers advice to aspiring creators, emphasizing the potential of digital platforms for building a business and maintaining creativity.
SHOW NOTES
00:00 The Unexpected Journey Begins
01:06 Introducing Julie Kellman Reading
02:24 Julie's Early Career and MTV Experience
03:33 The Greenlight Process Explained
05:02 Significant Projects and Disney Fa Jam
07:36 Challenges in the Evolving Media Industry
10:30 Pivoting to Digital Content Creation
12:11 Building Love + Daydreams
17:49 Tools and Tips for Content Creation
23:37 The Role of AI in Content Creation
28:15 Opportunities in a Changing Industry
32:45 Final Thoughts, Social Plugs & Credits
CREDITS
The Media Machine is hosted by Johanna Salazar. Our producers are Johanna Salazar and Mia Vinciguerra.This episode was edited by Andrés Cote. Our show art was designed by Gabriel Pareja. This episode features music, graphics and visuals from Envato Elements.
WEBSITE LINK
mediamachinepodcast.com
SOCIALS LINKS
Instagram: @themediamachinepodcast
TikTok: @themediamachinepodcast
Facebook: @themediamachinepodcast
X/Twitter: @themediamachinepod
PODCAST LINKS
YOUTUBE
ABOUT THE PODCAST
This is The Media Machine - where media, business and innovation intersect. Host Johanna Salazar will explore the future of content, technology, and entertainment through the lens of four key pillars - process, profits, people and planet. Through insightful conversations with visionaries, disruptors, and pioneers, The Media Machine unpacks the challenges and opportunities shaping the next era of media.
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