M1's Vision: Digitizing the Private Bank Experience for Affluent Users

M1 aims to digitize the private bank experience by providing a comprehensive digital financial institution for a generally affluent user base. They offer services for managing cash flows, savings, investments, and borrowing. The goal is to move away from multiple point solutions and provide a singular platform for users to manage all aspects of their financial lives. The focus is on personalization and automation, allowing users to set up rules and automate their financial management based on their individual needs and preferences.