Conversations with Loulou E40: NoBueno's Chris Eid on Careem's secret sauce, recruitment and a beginner's mindset
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Oct 14, 2022 Chris Eid, founder of NoBueno and DuckLife, played a key role in Careem's growth, which culminated in its $3.1Bn sale to Uber. He shares insights about the secret sauce behind Careem's success and discusses his innovative approach to recruitment at NoBueno, tackling biases in traditional hiring processes. Chris emphasizes a beginner's mindset in revolutionizing recruitment, prioritizing skills over resumes to enhance fairness and inclusivity. He also reflects on the importance of nurturing talent and balancing work and family life in Dubai.
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Careem's Success Rooted in Culture
- Careem's success stemmed from a unified mission and an intense work ethic across all levels.
- Leadership's dedication trickled down, creating a cohesive culture that drove rapid market growth.
Bold Marketing Leap at Careem
- Chris took on marketing at Careem without prior experience, leading bold and risky campaigns.
- The Slingshot campaign nearly didn't get approval but helped rebrand and gain attention.
Talent is the Ultimate Competitive Edge
- Talent recruitment is the most critical unresolved problem today.
- Successful organizations thrive by attracting, developing, and retaining talent over ideas alone.