🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨

Join me, Nik (https://x.com/CoFoundersNik), as I interview Nick (https://x.com/mattressguy_). We dive deep into the surprisingly complex world of the mattress business. Nick, owner of Direct Outlet Mattress and part of a family with stores across North Carolina shares his unique insights.

We discuss everything from the less glamorous side of old mattresses, to the economics of running a mattress store even comparing his approach to giants like Mattress Firm.

You'll be fascinated to hear how he's leveraging Twitter to build a successful brand and reach customers in unexpected ways.

Questions This Episode Answers:

How do these businesses make money?

What other overhead expenses would you have besides lease?

How do you acquire customers for your mattress store?

What is your approximate customer acquisition cost?

How much does it typically cost to start a mattress business?

Enjoy the conversation!

__________________________

Love it or hate it, I'd love your feedback.

Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.

__________________________

MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe

Spotify: https://tinyurl.com/5avyu98y

Apple: https://tinyurl.com/bdxbr284

YouTube: https://tinyurl.com/nikonomicsYT

__________________________

This week we covered:

00:00 The Mattress Business Journey

03:05 Family Dynamics in Business

05:56 Understanding the Mattress Market

08:51 Customer Acquisition Strategies

11:47 Expanding Product Offerings

15:05 The Importance of Quality

17:58 Navigating Business Challenges

20:55 Building a Brand on Social Media

23:51 Future Plans and Online Expansion

House Planning Help Podcast

HPH368: Creating biodiverse natural landscapes – with Toby Diggens

Remember Everything You Learn from Podcasts