Park Street Insider Podcast Essential Talks—Beam Suntory's Heather Boyd on RTD Innovation Strategy
In this episode of the Park Street Insider Podcast, Heather Boyd, Managing Director of U.S. RTD at Beam Suntory, overviews the paradigm shifts that the ready-to-drink space is causing in the beverage alcohol industry.
Boyd breaks down the major players and innovations driving the RTD segment, the guiding forces behind the trends in the category, and how emerging brands can navigate this new regulatory environment. She shares Beam Suntory's RTD innovation strategy from a legal compliance perspective, something she considers key in a category where regulatory lines are often blurred.
Boyd's talk was recorded at Bar Convent Brooklyn in June of 2022.
In this episode you'll hear from:
Heather Boyd, Managing Director of US RTD at Beam Suntory
Mentioned in this episode: https://www.youtube.com/watch?v=DVzGdSBZXcU&t=60s
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