Peter Compo: The Emergent Approach to Strategy

Peter Compo has a delightfully provocative perspective on strategy, having worked in that area at Dupont for 25 years. What do we even mean by strategy? For many, it's a stack of vision, values, goals, and big projects. Peter would call that a "strategy framework." And by his definition, many strategy frameworks actually lack.... a strategy. Peter defines strategy as a central rule or policy designed to address tradeoffs and guide decision making and other behavior. As a well-thought-out set of guardrails, this kind of strategy actually creates a clear space within it for creativity and innovation. Sound ironic? Check it out.