Ernest Capbert from TOG Knives: The Growth Levers of a Premium Knife Brand, How to Plan Product Line Extensions, Content-Driven Commerce, and More

In this episode of Beyond the Inbox, I'm joined by Ernest Capbert, co-founder of TOG Knives, a company that specializes in premium Japanese kitchen knives. Ernest shares his insights on navigating product line expansion without diluting your brand, the importance of storytelling in business, and the power of building a community around your brand. He also discusses how TOG Knives is utilizing automation and flows in its marketing strategy, the challenges and opportunities facing the company, and the future of direct-to-consumer sales and marketing.

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