Women's Performance

More Than a Moment: How Women’s Sports Are Changing the Industry

Mar 31, 2025

55:24

Recorded live at South by Southwest in Austin, Texas, this special episode of The Think Tank from Essentially Esports dives into the booming growth of women’s sports.

The Think Tank show is where industry leaders—CMOs, brand strategists, team executives, elite athletes, and coaches—break down the forces shaping the sports world.

In this exclusive episode, Host Trey Holder teams up with co-host Angella Goran, a former Canadian National Team cyclist and entrepreneur, alongside Feisty Media CEO and two-time Ironman champion Sara Gross and Naomi Clarkson, Senior VP of Marketing at Momentous. Together, they explore how strategic marketing and media initiatives are not just increasing visibility but also driving real investment and long-term growth in women’s athletics.

The panel dives into key factors fueling the rise, including:

The power of authentic storytelling to elevate both athletes and brands
Strategic partnerships that create meaningful industry impact
Smart resource allocation, backed by data proving the success of women’s sports initiatives
Community-driven events like The Power Hour, designed to promote physical and mental wellness
Continued media coverage with new product launches, podcasts, and educational resources

More than just a conversation, this episode is a call to action, highlighting the need for collaboration, ongoing support, and a shared responsibility to champion inclusivity and equality in sports.

Links to Brands:

Brand Innovators Sports and Entertainment

Think Tank from Essentially Sports

Essentially Sports on YouTube

TAPanGO Technologies

Feisty Media

Momentous

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