The Simple and Smart SEO Show Managing Digital Entities: Tools + Tips with Crystal Carter
⚠️ SMART, advanced episode! 🤓
In this episode of the Simple and Smart SEO Show, Crystal Waddell welcomes back Crystal Carter, Head of SEO Communications at Wix, to dive deep into the concept of entities and their impact on SEO.
Takeways:
- Consistency is Key: Your digital presence and how you describe your business should remain consistent across all platforms. Inconsistent messaging can confuse search engines and users.
- Entities are Everywhere: Anything from people to concepts can be an entity. Understanding how entities like Beyoncé or Barbie are connected can help improve your content and digital presence.
- Tools for Entity Management: Tools like TextRazor and SEMrush can help extract and optimize entities in your content.
- Schema Markup Matters: Using schema markup to describe your organization, services, and products improves your site’s connection to the knowledge graph.
- Leverage Knowledge Panels: Strengthen your brand's online identity by ensuring you are represented on platforms like LinkedIn and Google My Business to feed accurate data into Google's knowledge graph.
Memorable Quotes:
- “Entities are essentially nouns—people, places, things, and even concepts that search engines recognize.” – Crystal Carter
- You have to be consistent. Even if you're doing a hundred things, you need to summarize it in a way that’s clear to both users and search engines.” – Crystal Carter
Listener Action Items:
- Audit Your Digital Presence: Ensure your website, social profiles, and Google Business Profile present a consistent message about your brand.
- Implement Schema Markup: Use tools like ChatGPT or schema.org to generate JSON-LD schema for your site to enhance its connection with searc
Text me your questions or comments!
Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.
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Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.
Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.
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