The Hustle Daily Show How to scale your small business with YouTube
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Oct 20, 2025 Jerry Potter, a YouTube strategist and host of the Done By Lunch Show, shares his expertise on using YouTube as a powerful tool for small businesses. He emphasizes that success lies not in viral videos, but in consistent, valuable content that addresses audience needs. Jerry discusses his manageable approach for busy entrepreneurs, the benefits of organic content versus paid ads, and how to train the YouTube algorithm for better visibility. He also highlights the importance of problem-solving topics to convert viewers into clients.
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Side Hustle That Became A Business Driver
- Jerry started his channel as a side hustle while working as a CMO and publishing one video a week for a year.
- It took six months to reach 100 subscribers, then 1,000 a month later and 10,000 after a year, which grew his business.
Make YouTube In 90 Minutes A Week
- Do avoid perfectionism and focus on consistent, simple production to make YouTube manageable.
- Try Jerry's 90-minute-a-week system: one long-form video, weekly, focused on the outline not heavy production.
YouTube’s Evergreen Content Advantage
- YouTube builds an evergreen library where most videos keep getting views months and years later.
- Jerry notes 85% of his videos get views in any 28-day period and older videos can gain steady monthly views.