The Messenger Matters More than the Message with Amanda Brink and Tudor Mihailescu

“The most powerful form of engagement online is when a regular person posts on their channel about something they truly believe in.”

Tudor Mihailescu is a cofounder and CEO of SoSha, an AI powered social amplification platform that helps mission-driven organizations leverage the social clout of their communities. Before SoSha, Tudor did a PhD in political science focused on US Presidential Speechwriting patterns and cofounded a social network for politics called GovFaces.

Amanda Brink is the Executive Director of Empower Project, helping organizations grow relational organizing programs. Prior to Empower Project, she worked with Organizing For America, the Democratic Party of Wisconsin, Hillary Clinton’s presidential campaign, Tony Evers first statewide race and beyond.

In 2024, they teamed up on a nano-influencer program. They facilitated 9 million relational conversations with 3 million potential voters across 10 targeted states.

They built a network of Community Mobilizers who collectively earned 80 million organic impressions on social media.

I invited them on the pod to unpack that work—how they built it, what they learned, and they think it means for the future of organizing and persuasion in the digital era.

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