Magic Spoon's co-founder, Gabi Lewis, opens up about his entrepreneurial journey and the decisions he made so far. After building their first company, Exo, a cricket protein bar company, Gaby and his partner, Greg Sewitz, decided to exit the business and switch directions after raising millions of dollars and generating tons of hype. Next, they launched Magic Spoon, with a mission to reinvent everyone's favorite childhood cereals for the health-conscious consumer. By appealing to consumer nostalgia and leveraging social media to implement a direct-to-consumer strategy, their bet paid off big.

Learn why these founders chose to pivot and how they learned from their first start-up to build bigger the second time around. 

Learn more about your ad choices. Visit megaphone.fm/adchoices