EP-184 Erika Nardini, CEO at Barstool Sports - Community, Engagement & Content

Erika Nardini, CEO at Barstool Sports, joins Brian Cristiano and Rob Cressy to talk about Barstool’s thriving community, creating engaging content, and paths for monetization. What value does Barstool Sports deliver when they create integrated content packages for brands? Is it possible for small to mid-sized publishers to survive solely on an advertising model or do they need multiple revenue streams? What separates Barstool Sports from other sports media companies and how do they embrace their community? What sort of qualities do they look for when hiring on new people for their team? What does the future of Barstool Sports look like? What’s the number one thing creators can do to create engaging content?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress Media

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• Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/