Unserious Creative Detours: Embracing Messiness and Play with Mary Michael Pringle
Creative processes and frameworks are often presented as neat and linear orders of operation. But looking closer, we'll find a circuitous mess of unexpected twists, turns, and detours that we hope are worth it in the end. In this episode, J.B. and Molly explore with rogue creative director Mary Michael Pringle the crucial roles of joy, play, and vulnerability for fostering creativity in the workplace. She shares her approach to creativity, from drawing on her inner child and using toys, games, and stories to spark fearlessness, to creative briefs and verbal dreaming, to creating emotional connections that truly resonate with audiences. Get ready to unleash your inner child.
"It is about returning to your younger self. The word 'make believe' is perfect, because you do have to believe in what you're making... it's about really believing and wanting to try. You get back to that and you've got yourself your creativity back." - Mary Michael Pringle
0:10 Intro
2:25 Play in the workplace
5:39 Accelerating creativity and positivity
12:55 Hire, Fire, Boss!
17:05 The creative brief and brainstorming
21:45 Case study: Egypt Air
26:43 Friendships at work
30:29 Reflections and outro
Connect with Mary Michael on LinkedIn.
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