Without conscious reframing, launching can quickly tip toward stressful. Writing and launching a book is a privilege, so I hesitate to harp too much on how hard it can be. Whenever I feel stress climbing, I remind myself to find the joy and ease, to reconnect with gratitude for that exact stage of the process.

That said, launches still have a way of snowballing stress! Today I’m breaking down seven reasons why, and five strategies for reducing the inevitable stress at the edge of a major—and majorly rewarding—challenge.

Key Takeaways:

Is your business ready to catch the interest that goes along with a launch? Invest in your systems and processes in advance so you are ready for the influx.
Gamifying short term goals, like counting reviews and shares, can be fun - but if it adds to your stress, let go of them, and the outcomes they represent.
Acknowledge and accept the stress you want to keep in your work. Some stress is worthwhile, so be intentional about what creates it and remember it is short term.

⭐️ Permission: Drop half of the nice to haves for whatever project you are currently stressing out about.

👉 Do (or Delegate) This Next: Book in your breaks. At least a week (and preferably two) before and during your next big launch or project. Take even more time afterwards. You won't regret having that time set aside; in fact, your future self will be thanking you!

📘Books Mentioned:

🔗Resources Mentioned:

Book Launch Consultant: Courtney Kenny
Social Media Team: Huston.love
Podcast Production: One Stone Creative
Article: What is an MVP by Eric Ries
Article: The Dip and Knowing When to Quit by Seth Godin

Related Podcast Episodes:

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