This week’s guest is Rob Haddock the recently retired Group Director of Planning & Logistics at Coca-Cola North America. In his retirement, Rob has started a new firm (Albedo Logistics), begun consulting projects on the side, and written a book!

I asked Rob to join me on the Freightvine to discuss his book, titled, Transportation Adventures of a Food Shipper: A Shipper’s Guide to Truckload Transportation - The Sapient Shipper Adventures. Rob has distilled his almost 40 years of experience in the freight trucking and supply chain industry and instilled it into his book. In our conversation, we talked about how transportation executives should communicate up to their C-suite, the importance of having intellectual curiosity and willingness to ‘break things’, and the need for an organizational ‘plan on a page’ to act as a north star to guide strategy and actions. Rob also discussed how he believes that Artificial Intelligence is akin to Iron Man’s AI equipped suit, J.A.R.V.I.S., in that it can make an executive or manager be better and smarter at their job. Not as a replacement.

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