Host Jack Benjamin is joined by reporter Ella Sagar and The Guardian’s director of clients, marketing, and research James Fleetham to discuss takeaways from The Guardian's upfronts and how publishers are looking to highlight the importance of trust as misinformation on social media platforms runs rampant.

"We've become a rarer commodity," said Fleetham. "If there's less stuff you can trust out there, the places that you can trust become more important. That's common sense to me."

Fleetham is a member of The Media Leader's Future 100 Club.

The trio also touches on media coverage of Cop28, Meta allegedly knowingly collecting data of underage users, Google selling ads on questionable sites against their own policy, and the latest intrigue over The Telegraph sale.

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The Guardian's commercial future and trust as a media premium