The People of Digital Marketing Nora Sudduth - Getting More Engagement Using Private Podcasts - Episode #114
“Video is great, and audio is better.”
Nora Sudduth, Co-founder of Hello Audio is a leading marketing & conversion strategist who has helped businesses sell over $500M of products & services online. She’s also designed several courses, coaching, and certification programs that have generated millions more.
Nora has over 20 years of experience working with startups to Fortune 500 companies and everything in between. From market positioning and messaging, to offers and sales strategies, she’s consulted on thousands of marketing campaigns to help businesses have authentic, compelling conversations with their clients. She was also responsible for rebuilding ClickFunnel’s Certified Partner Program—consulting various businesses on over 1,000 marketing funnels.
Questions and topics we covered includes:
- What’s the difference between a public and private podcast?
- How can businesses use private podcasts in their marketing?
- How to monetize your expertise using The Flagship Formula™.
- When is it appropriate for marketers to create a course?
- What are some tactics and strategies Nora has used to promote her own courses?
- Why should B2B organizations invest in certification programs as a product marketing tactic and when is the right time to launch one?
And more!
If you’d like to connect with Nora, you can find her on LinkedIn - https://www.linkedin.com/in/noradannersudduth/
Want to connect with me? Shoot me a connection request on Linkedin - www.LinkedIn.com/In/KennySoto