AI's role in creator marketing has been a subject of much conversation and debate in a human-centered business. How can AI accelerate versus compete with human connection and creativity? In today's episode of Earned, we're sharing a replay of a panel from Connect London, where Google Meta and CreatorIQ share perspectives on how AI unlocks value without blocking the power of the people who make it all work.

The group discusses how AI can enhance, rather than replace, the creative process by supporting content ideation, improving efficiency, and scaling partnership strategies. You’ll learn how to balance automation with authenticity, apply AI tools to streamline creator discovery and campaign execution, and navigate internal conversations about responsible AI adoption. Whether you're experimenting with wearables or just starting your AI journey, this session offers tactical advice and a strong reminder: creators are people first—and that should never be lost.

Connect with the Guests:

Kahlea’s LinkedIn - @kahleawade
Fleur’s LinkedIn - @fleurvansambeeck
Nate’s LinkedIn - @nateonawalk
Lousie’s LinkedIn - @louiseholmestv

Connect with Brit Starr & CreatorIQ:

Brit’s LinkedIn - @britmccorquodale
CreatorIQ LinkedIn - @creatoriq

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AI With a Human Touch: Building Better Creator Partnerships at Scale from CreatorIQ Connect London