You’ve spotted their iconic squeeze bottle on the shelves of Whole Foods and seen it used by your favorite food influencers and chefs on Instagram. But do you know the story behind Spanish olive oil company Graza? On this episode, we welcome back Graza’s charismatic cofounder Andrew Benin to talk about the ups and downs of running a quickly growing food company. We hear about public drama, exploding growth, critical reviews, and how Graza remains one of the most exciting brands in not just olive oil, but all of food.
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- This Week’s Tiniest Social Media Drama Is About Olive Oil [NYT]
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