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Nov 5, 2025
Ray Jang, CEO of Atria AI, discusses the fascinating intersection of artificial intelligence and advertising. He shares how Atria evolved from his gaming startup's struggles and explains the importance of combining human creativity with AI-driven insights. The conversation dives into Atria’s innovative tools, like the Radar algorithm, which scores ads based on performance data. Ray also explores whether AI could fully automate advertising and predicts upcoming trends in personalization and AI chat advertising. It’s a lively chat about the future of creative intelligence!
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Turning Point From Gaming To Ads
- Ray describes pivoting from a failing gaming startup to build Atria after 18 months of poor traction and three months of runway left.
- He recounts extreme stress, salary cuts, hiking Mount Kinabalu, and how the team stayed and helped reshape the company.
Design A Disagreement-Forward Culture
- Build a culture that invites disagreement and treats early teammates like partners.
- Actively solicit alternative ideas and evaluate data, not just founder intuition.
Creative Intelligence Over Creative Volume
- Atria focuses on combining human creativity with AI data synthesis to drive 'creative intelligence.'
- They measure success by insights per minute, not just ad volume or quantity.